Sales Optimization

Establishing Conversion Funnel

A marketing strategy refers to a business’s overall game plan for reaching prospective consumers and turning them into customers of your products or services. A marketing strategy contains the company’s value proposition, key brand messaging, data on target customer demographics, and other high-level elements. 

  • A marketing strategy is a business’s game plan for reaching prospective consumers and turning them into customers of their products or services.
  • Marketing strategies should revolve around a company’s value proposition.
  • The ultimate goal of a marketing strategy is to achieve and communicate a sustainable competitive advantage over rival companies.
  • “The sole purpose of marketing is to sell more to more people, more often and at higher prices.” (Sergio Zyman, marketing executive and former Coca-Cola and JC Penney marketer)

Conversion Funnel Steps

Competitive Research

Setting Goals

Establishing Conversion Funnel

Tracking Results

Establishing Landing Page/Website Conversion Pass​

When you run ads with Google Ads or Social Media Platforms, you may want to see whether clicks on your ad led a customer to take a certain action, such as a purchase on your website, calling your business, signups, or downloading an app.

 When a customer completes an action that you’ve defined as valuable, these customer actions are called conversions.

If you want to increase sales on your website, you have to be familiar with coding and analytical tools to establish a tracking conversion measurement and conversion path. 

Sounds complicated? No worries, we are here to help!

If you’re ready to reach more clients today, simply contact us at the email address or phone number below, and let us help you to increase sales!

Establishing Landing Page/Website Conversion Pass

Establishing Conversion Events (Phone Calls, Purchases, Add to Cart, Sign In, and more...)

Setting Goals

Tracking Results

Analyzing Visitors’ Behavior Flow

Analyzing landing page data and visitors’ demographic data

Creating Remarketing and Retargeting Audiences


Increase Sales with PPC Campaigns and Marketing Automation


Setting up Google, Facebook, Instagram, Linkedin, Pinterest accounts.

Determining Objective (qualified leads, convert leads, purchase, phone call, awareness, etc)

Determining Budget in order to fulfill your goals

Identifying your Target Audience

Developing Media Strategy

Creating a Marketing Message to the targeted audience

Developing Video, Animation, Image Design

Chatbot Developing

Establishing Campaign on Marketing Platforms

Lead Management

Measuring and Analyzing results

Setting up a shopping campaign, YouTube, Google Ads, Google Search, Video, Discovery, Display,  G-mail, Leads, Awareness, etc.



Setting up Conversion Events (Phone Calls, Purchases, Add to Cart, Sign In, and more…)

Defining Conversion Rates

Studying visitors’ demographic data (Location, Age, Gender, Interests

Analyze landing page data ( Number of visits, Leads, and Conversion Rates)

Analyzing Page Speed

Analyze Visitors’ Behavior Flow

Shopping Behavior Analysis

Using Google Analytics Data to Understand Visitors in order to Predict they Needs


Establishing Conversion Funnel

Setting Goals

Tracking Results

Finding Sales Funnel Leaks

A/B Test Analyzing

Keywords and Negative Keywords Optimization

SEO Optimization

Copyrighting Optimization

Visual Elements Optimization (Video, Animation, Illustration, Product Pictures).

Bid Optimization

Conversion Rate Optimization

Cost Conversion Optimization

Landing Page/Website Conversion Pass Optimization



Social Media Automation

Email Marketing Automation (it is a process designed to convert leads into customers)

Marketing Automation Segmentation by demographic and geographical information, buying and engagement behavior

Setting Up Email Autoresponder

Sending emails to clients about new products/services

Send “Abandoned Cart” reminders

Optimizing Remarketing and Retargeting Ads

Remarketing and Retargeting

Remarketing and retargeting, is a very common and popular form of digital marketing in which marketers serve ads to users who have visited their website, or a specific web page, and who have or have not taken a specific action. It’s an effective way to target people who have already shown some interest in your business or brand.

When it comes to retargeting vs. remarketing, the main difference is in the strategy. Retargeting is mostly about serving ads to potential customers based on cookies while remarketing is usually based on emails. Remarketing works by collecting the information of users and creating lists, which are used later to send targeted sales emails.

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